How to Bake a Cake

Step 1: Get all necessary supplies you will need to make the cake
Step 2: Mix all the ingredients in a bowl and stir well
Step 3: Pour cake batter into pans either buttered or sprayed with pam so it wont stick
Step 4: Bake cake for 25 minutes on 350 degrees F.
Step 5: Check to see if its done by putting toothpick in cake, if batter comes out on the stick it is not done
Step 6: Take out, let cool for 20 minutes or so and enjoy!

The Research Process

Step 1: Identify the Task

• What is the assignment asking you to do?
• What type of product will you create?
• What should the scope of your research be?
• What is at stake with this research? Who will be interested in your findings?

Step 2: Formulate a Research Question

• Create a question that will frame your research.
• Determine what sub-questions you will need to answer to respond to this larger question.

Step 3: Generate Search Terms

• What terms will you need to use when you begin your search?
• Think of as many of these as possible so that you will have many items to choose from while you use the databases provided.

Step 4: Determine your Information-Seeking Strategy

• Where do you think you will find information on this topic?
• What types of sources will be helpful to you? 
• Think of these ahead of time so that you will have an array of source types once your research is complete.

Step 5: Evaluate and Organize 

• Evaluate the credibility and effectiveness of your sources (especially web sources).
• Organize your findings before you begin writing so that your audience will follow your research easily. 

Step 6: Synthesize your Research

• The final step! Combine the information you retreived so that it supports your claim. 
• Don't forget to include what new knowledge you've created. Answer the "so what?!" question.

The Art of Persuasion

There are three persuasion techniques that should be done to persuade a reader or buyer. Rhetoric is persuasive speaking and writing. Exigency is the way of using your words to make them think they need it; it is more of an impulse thought rather than logical.

Logos- This tactic persuades the reader with logical reasoning, facts, statistics, and evidence.

"He walked with confidence and dressed well, conjuring an impression of wealth and achievement. He was twenty six years old" (35). Holmes was able to get people to think he was normal and wealthy just by the way he dressed and acted around them.

Pathos- This method persuades using emotion, a lot of the times the ASPCA commercials use this; they try and make you feel horrific for the animals and lend a hand. “Holmes listened with moist eyes. He touched her arm, he said he could ease her burden” (36). Holmes talks to her and uses his persuasion and she starts to feel emotional towards him.

Ethos- This is persuasion using characters: morals, ethics, and etiquette are examples

"He broke prevailing rules of casual intimacy: He stood too close, stared too hard, touched too much and long. And women adored him for it" (60). Holmes gets the women and lures him with his charm and gets them to do what he wants. 

The Science of Persuasion 

Reciprocity is the obligation to give when you receive. Burnham was required to have a wine and dine where he drinks and eats with them; they are more likely to say yes or help because of this nice act (131).

Scarcity is how people will want more things that they have less of. Holmes uses reciprocity when he gets workers to come work for him because he had a way for them to get out of the “intensifying summer heat” (67).

Authority- people will follow the most credible experts. "Burnham excelled, however, at drawing and sketched constantly. Burnham was eighteen when his father sent him east to study with private tutors to prepare him for the entrance exams for Harvard and Yale" (19). He would be considered a credible source with an education from Yale or Harvard.

Consistency is looking and asking for commitments that can be made reasonably easy. When Burnham is looking for someone to help him build the fair, he keeps asking people over and over again but gets turned down (49).

Liking is when people tend to like and follow people who are similar to them. Burnham was trying to get architects from all over to help him construct the fair but if he couldn’t get Hunt on board the others wouldn’t join him either (54).

Consensus is how people look to the actions of others before determining their own actions. The other architects are waiting to see if Hunt will join Burnham or not. They will make their judgment after the action of others (54).